The body responsible for processing has embedded components from Google Analytics (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the gathering, collection and evaluation of data about visitor behaviour on websites. Among other things, a web analysis records data on the website from which an affected person accesses a specific website (known as the referrer), which sub-pages of the website were accessed for how often and for how long a sub-page was viewed. Web analysis is primarily used to optimise the website and carry out cost to benefit analysis for Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The body responsible for processing uses the extension "_gat._anonymizeIp” for web analysis via Google Analytics. This extension means that the IP address of the Internet connection of the affected person is truncated and anonymised by Google if our website is accessed from a Member State of the European Union or another country which is a signatory to the agreement on the European Economic Area.
The purpose of the Google Analytics components is to analyse visitor flows on our website. Among other things, Google uses data and information obtained to evaluate the use of our website to put together online reports about activities on our website for us and in order to provide us with further services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the affected person. What cookies are has been explained above. Setting the cookie allows Google to analyse the use of our website. Every time an individual page of the website operated by the body responsible for processing and including a Google Analytics component is accessed, the internet browser on the information technology system of the affected person is automatically triggered by the relevant Google Analytics component to transfer data for the purposes of online analysis to Google. As part of this technical process, Google becomes aware of personal data, such as the IP address of the affected person. This is then used by Google to derive the origin of the visitor and clicks and enable commission calculations as a result.
Cookies are used to save personal information, such as the access time, the location from which the website was accessed and the frequency of visits by the affected person. Every time our website is visited, this personal data, including the IP address of the internet connection used by the affected person, is transmitted to Google in the United States. This personal data is saved by Google in the United States of America. Under some circumstances, Google may pass this personal information, gained by means of the technical process, on to third parties.
As explained above, the affected person can prevent the saving of cookies by our website at any time by changing the relevant setting in the Internet browser they are using, thus permanently suppressing the saving of cookies. Changing this setting in the Internet browser used will also prevent Google being able to save the cookie on the information technology system of the affected person. A cookie which has already been saved by Google Analytics can also be deleted at any time by the internet browser or other software.
You will find more information on Google's applicable data privacy terms at https://www.google.co.uk/intl/eng/policies/privacy/ and https://www.google.com/analytics/terms/gb.html. Google Analytics is explained in greater detail at https://www.google.com/intl/en_uk/analytics/#?modal_active=none.